![]() If you’re shooting in modes like double exposure or playing around with the aperture, you’ll probably need some trial and error before you end up with a snap you’re happy with. Your photos will never look as clear as they would on a digital camera, but we did find photos taken in both standard and portrait modes were clear and focused. The film will take up to 15 minutes to develop, but then you’re left with a pretty stellar shot. When your photo comes out of the film tray, there’s a black plastic sheet that will cover your image so that it doesn’t get overexposed or damaged. If you don’t want to take advantage of any of the extended camera features, you can simply point, shoot and wait for your print to develop. The design is reminiscent of an old-school analog camera, which we enjoyed. It comes in three colors: white, black and a cool blue. The camera feels a little bulky at first, but it never felt inconvenient or uncomfortable. The Now+ operates similarly to the Polaroid camera that ‘90s kids grew up using (or the Instax for all the Gen Zers). The Now+ is at the top of the price range but also has the most control and capability. The older model, the Polaroid Now, costs $99.99, and while you still get creative and helpful features like double exposure and autofocus, you’re not getting the extended range of options that the Now+ offers. The Fujifilm Instax Square SQ1 comes in at $119.95 but lacks the app control and features like double exposure or light painting. ![]() It sets itself apart from the rest of the Polaroid lineup with smartphone-based controls, something you won’t find in comparable cameras. How it compares: The Now+ introduces two new features: aperture priority and tripod mode. Overall, the camera was easy to set up and use, and the app allowed for loads of control over the device. The downside is that the Now+ uses Polaroid’s i-Type Color Film, and you’ll have to purchase it separately (like this pack of 16 sheets for $29.99). You’ll get a micro USB charging cable, a lens filter kit and of course the camera itself. The Now+ comes with almost everything you’ll need to get started. What you need to know: The $149.99 price tag seems high, but the smartphone app control makes the camera absolutely worth it. Whether you’re just starting to play around with analog and film cameras or you’re a seasoned pro, it’s a great option for snapping fun photos with friends or creating dreamy artistic images. Who it’s for: The Polaroid Now+ is great for beginning and advanced photographers alike. For more info, visit the film's official website.Your CNN account Log in to your CNN account Bohemia Media & Trinity Creative will debut An Impossible Project in select US theaters + on VOD starting June 1st, 2021. This first premiered at the Docs Against Gravity Film Festival last year. An Impossible Project is directed by German filmmaker / producer Jens Meurer, director of the doc films Egoli: My South African Home Movie, Public Enemy, and Zauberberg, as well as many other shorts and a producer on many other docs. Jens Meurer's film An Impossible Project provides nostalgia from start to finish as a lovable visionary moves from one seemingly impossible project to the next. Told repeatedly that this mission is impossible and facing obstacles at every corner, including the discovery that the Polaroid formula had been irretrievably lost, the indefatigable "Doc" forges ahead. The intrepid Viennese biologist risks his career and fortune to save the world's last Polaroid factory. Here's the official trailer (+ poster) for Jens Meurer's doc An Impossible Project, direct from YouTube:Īt the film's center is the tale of a modern-day Don Quixote, Florian "Doc" Kaps and his crusade to protect and preserve the analog world, starting with the iconic yet nearly shuttered film and camera company, Polaroid. "Shot on glorious Kodak 35mm and with a stylistic nod to Jacques Tati, An Impossible Project is a warm, witty and inspiring celebration of a counter-revolution: the comeback of 'analog'." What a fascinating story! Reviews describe it as "an insightful and beautifully captured documentary" and a "genius film about optimism." Worth a look. His crusade begins with an impossible mission: to save the last Polaroid factory. ![]() In a world dominated by zeroes and ones, eccentric scientist Florian "Doc" Kaps endeavors to protect the future of analog and inspire people to connect with “real” things. You probably know the story - it first started in 2008 when Kodak said that they'd be stopping all Polaroid film production. "Not everything's about zero & one." Bohemia Media & Trinity Creative have released an official trailer for a documentary titled An Impossible Project, about the "impossible" attempt to save Polaroid and rebuild one remaining Polaroid factory.
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